IDEAS FROM MASSIMO OST now shipping!  Thanks to everybody who pre-ordered… if you didn’t… well… NOW: http://ideasfrom.massimoosti.com/#book

More Thermojoint connoisseur stories: In the BOOK legendary The Face and Arena Homme + editor Ashley Heath writes about his BLACK first season Left Hand THERMOJOINT and about a certain Tom Ford pulling it off to him to get a better look at the details… 

…definitely one of the best pieces of writing on Massimo Osti’s UK influence

Please join us, if you are lucky enough to be in New York on September 5th, for the OFFICIAL US BOOK LAUNCH of “Ideas from Massimo Osti”, the first book dedicated to Mr. Godfather of Sportswear. We will be bringing about 50 very special pieces from the archive to illustrate what promises to be a very lively and informative conversation with Daniela Facchinato Osti, wife of Massimo and editor and author of the book

End of a long salty summer…

Well-loved early Stone Island denim jacket, from Massimo Osti’s personal wardrobe (connoisseurs, note the level of detailing…)

Scan of an article from the mid-90s in which Massimo Osti discusses the recent digitalization of his unique clothing archive (“mecca”) and his desire to put it all online (in the mid-90s!!!)… that would have been some far out mad scientist quiet bologna sportswear godfather sh** 

or what??

When *Big Time* Italian stars used to go to New York in the 80s, they always, no matter what they to put on to go outside, wore white Massimo Osti-designed Stone Island jackets inside to pad around their hotel rooms.

The legendary Lucio Dalla photographed here by the almost equally legendary Luigi Ghirri in New York, 1984… taken from the Ideas from Massimo Osti book AVAILABLE NOW:http://ideasfrom.massimoosti.com/

IDEAS FROM MASSIMO OSTI took four years for the Archive to make, from start to finish and, like a C.P. Company 1988 Mille Miglia what this means for the customer is VALUE FOR MONEY, or in other words the most high-tech, well-designed, elaborate, multi-fabric, complex, nuanced, enormous design book you’ll ever get your hands on for 65EURO (or even if you were to spend much much more). 415 pages of sportswear religion.

People forget that Mr M.O. could knock together a pretty serious pair of high-tech trousers as well, a few archival pairs pictured here for the connoisseurs…
Buy the book with dedicated “Multi-functional trousers” chapter here: http://ideasfrom.massimoosti.com/

Front cover of C.P. Company Magazine from 1989, starring Formula 1 driver Nelson Piquet.
Read http://ideasfrom.massimoosti.com/ for the story on how the influence of the Maestro’s “50 Fili” fabric led him to be offered sponsorship of the Lotus F1 team at Monte Carlo in ‘88…

Want to see a good page from the Massimo Osti book? A really really ___ good page?
How about this one? Purple ice jacket, from Osti’s personal wardrobe, Osti testing said jacket in the carribbean and image of an ice jacket under the lid of a photocopier, from the first catalogue Osti produced dedicated to his new invention.
Full book can be purchased here:http://ideasfrom.massimoosti.com/

The godfather of sportswear pictured here sporting a Lee-brand denim carpenter’s jacket

See pp262-265 http://ideasfrom.massimoosti.com/ for the section dedicated to Osti’s hybrid takes on this classic, pragmatic piece of American workwear

For all those looking for something “decisivamente più snob” than Prada’s black nylon to carry your beach towels, get on ebay and try to find one of these… vintage “Silk Light” Stone Island backpack - see IDEAS FROM MASSIMO OSTI (http://ideasfrom.massimoosti.com/) for the archive’s full collection…

For all Italian fans and Made in Italy fetishists: style icon (and not only) Lucio Dalla models C.P. Company in concert for the cover Spring-Summer 1989 C.P. Company Magazine, the catalogue which, in the 1980s, you could buy from the newsagent…

Find out more about it in the IDEAS FROM MASSIMO OSTI monograph, available here:http://ideasfrom.massimoosti.com/